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This Thursday, December 4th marks the debut of Gen Art Vanguard New Contemporary Art Fair happening alongside this year’s Art Basel Miami Beach in the Wynwood Art District. The four-day fair is the world’s first art fair for the New Contemporary Art Movement and has partnered with FAGE Total, providing a fine art exhibition platform for emerging artists and to give leading contemporary art galleries access to an international network of collectors. As the first annual art fair of its kind, Gen Art Vanguard Fair represents a new forum, committed to advocating the historical significance of New Contemporary, while showcasing cutting edge talent that is mastering the amalgamation of Fine Art and mainstream culture. The goal of the art fair is to further advance the dialogue of new contemporary art movements, from their cultural roots to their current influence.

Gen Art Vanguard Fair will be exhibiting a dynamic programming and events schedule that will place the Vanguard fair in a stratosphere unparalleled to the other fairs. In addition to fascinating panel discussions and an educational initiative program, artist installations and performances will keep visitors engaged and entertained. FAGE Total will commission three renowned artists (Gary Basemen, James Marshall (Dalek), and AJ Fosik) to created three custom contemporary works inspired by the brand’s attributes to be exhibited during the fair. James Marshall (Dalek) and Gary Basemen will have their works auctioned via eBay, while AJ Fosik’s piece will go on to be showcased at FAGE Total’s U.S. headquarters.

Fair Director, Franscesco LoCastro, has curated several large-scale and site-specific individual artist installations, including Graffiti Research Lab (GRL). GRL’s indoor installation and exhibition will comprise of several projects that display their innovative and technological perspective on our cultural conscience. During the Gen Art Vanguard Official Party, Friday, December 5th, from 8 p.m to midnight, GRL will test their L.A.S.E.R. Stencil technology on a building façade in the outside courtyard and give a special presentation on Saturday afternoon. Featured Vangaurd Fair gallery exhibitors include Antikulture Gallery, Carmichael Gallery, Galerie d’art Yves Laroche, M Modern Gallery, Murphy Design Art Books, Pop Art Studios and Gallery, Satellite Gallery and Thinkspace.

The Gen Art Vanguard Fair is sure to be a historic event, marking the beginning of a new era in the Miami art fair circuit. Be sure to visit during your trip to Art Basel Miami Beach this year! I’ll be arriving in Miami tomorrow and on-site at Vanguard Fair for the duration of the week in addition to visiting Art Basel Miami Beach and other parallel fairs. Hope to see you there!

Vanguard daily admission is free and open to the public. To purchase tickets to the Preview and Official Party and view a complete list of exclusive programming and events, visit www.genart.org/x/vanguard

Gen Art Vanguard New Contemporary Art Fair

Fair Dates: December 4–7, 2008

Location: 2135 NW 1st Avenue Miami, FL 33127 Wynwood Arts District

VIP and Press Preview Thursday | December 4 | 10:00 a.m. – 4:00 p.m.

Vanguard Official Party Friday | December 5 |  8:00 p.m. – 12:00 a.m

www.genart.org/x/vanguard