News: Bravo TV announces “Work of Art: The Next Great Artist”

As reported earlier here, Bravo TV has developed another reality show based on the contemporary art world. To be titled “Work of Art: The Next Great Artist” the show will bring together 14 aspiring artists to compete for a solo show at a nationally recognized museum and a generous cash prize.

Hosting this colorful new series is art enthusiast China Chow, alongside world-renowned art auctioneer, Simon de Pury. Joining them on the judging panel are experts Bill Powers, a New York Gallery owner and literary art contributor, Jerry Saltz, current art critic for New York Magazine, and Jeanne Greenberg Rohatyn, esteemed curator and owner of Salon94 gallery.

It will remain to be seen how “Great” the artists will be or how the TV exposure will help (or hinder) a career as an artist for the winner. In today’s world of “Reality” stars we almost can bet against the power of Bravo. At the very least the show is already judged by insiders dePury and Jerry Saltz. Air dates announced soon.

In each episode, contestants are faced with the challenge of creating unique pieces in a variety of media such as painting, sculpture, photography, collage and industrial design. The weekly assignments are exciting, original and will challenge the artists to push the limits of their technical skills and creative boundaries. Completed works of art will be appraised by the panel of top art world figures alongside a new celebrated guest judge every week. Through a gallery showing at the end of each challenge, the industry luminaries dictate which artists have successfully mastered the subject matter and creation of their piece, as well as whose concept leaves the greatest impact.

“Work of Art: The Next Great Artist” is produced by Pretty Matches and Magical Elves for Bravo. Dan Cutforth, Jane Lipsitz, Sarah Jessica Parker, Alison Benson and Eli Holzman serve as executive producers.

Courtesy ArtDaily.org